If a person is not in the graphic design industry, he or she may not know what a professional logo design should cost. This is a gray area that causes much confusion because the price of a logo design varies with each designer. No logo design guidebook exists and logo designers are free to charge whatever they wish. Some may choose to charge extremely high prices while others may choose to charge rock-bottom prices just to get business. To avoid confusion, a customer should stay within their price range and pay a price that makes them comfortable. The price should be fair and equal to the time spent on the task.
One should expect a simple logo design to cost approximately $200. A broad description of a simple design is a logo with a well-defined company name and mark. Intricate patterns and complex lettering may increase the price of the logo. The finished design should be clear, unique, and professional. The definition of simple will vary from person to person, which is why it is important to find a designer who works with their customers throughout the design process. An experienced designer will be able to produce good work if they have clear instructions. The designer should provide at least four concepts for this price and two rounds of changes if the customer should need them.
A logo design with intricate patterns and fonts will cost twice as much as a simple design. Expect to pay around $400 for a design of this type. The increase in price will also include extra services. In this price range, customers can expect to receive 10 original logo designs to choose from. If they are not satisfied with the concepts, they should receive unlimited changes until they are pleased with the results. A reputable company will provide concepts for business cards, envelopes, and letterheads as well. Customers should expect to receive a minimum of three concepts for each type of stationery.
An experienced business logo design company will have more than one designer working on a project. Simple jobs require two to four designers and complex jobs require a larger team of designers. A team is necessary because each logo needs fresh ideas since each one is custom made to order. If one designer was working on a large number of logos daily, he or she would eventually run out of ideas. With multiple designers, a company can produce quality logos and concepts continuously. A person should consider this when choosing a logo company. A high priced company with one designer is no match for a reasonably priced company with multiple designers.
The price of the logo should correspond with the services offered by the company. Simple designs should be very affordable and created within 24 hours or less. A person can expect to receive at least four concepts and two revisions with this design package. For an intricate logo, one should naturally expect to pay more because the company will put more time and effort into the design. With this price increase, the person will receive more concepts, unlimited revisions, and a greater number of designers working on their project. A person should only consider working with a company if the value they offer equals the price of their products and services.